SEO is essential for every business regardless of size, industry, or purpose. First, SEO is strongly linked to your reputation and the size your audience. It offers startups a flexible prospect that can be scaled, which helps in the development of businesses as well as long-term planning. It helps you be competitive in your business. This is crucial to your business’ success in a world where both offline and online companies spend money on digital marketing.
It is important to mention that the traditional brick-and-mortar corner shop concept has been replaced by online and virtual sales outlets. This trend gained momentum during the worldwide pandemic-induced lockdowns. Many millions of people around the world used the internet to shop online and purchase their necessities. This time, the best SEO strategies have helped stores gain the greatest success.
Here are five reasons SEO is so important to startups around the world:
- Credibility Booster
Your SEO strategy will give you an immediate boost in efficiency in all areas that matter. You’re able to build credibility by ranking high on search engine result pages (SERPs). This shows that your content is of high quality and you are an authoritative source.
Google’s first answer is more trustworthy than any second, third, or ninth options. This is why it’s so important to invest in SEO and position yourself as an authority on the topic. This approach makes your arguments credible by themselves, and not trying to gain credibility.
It’s simple. People believe what they see. If your product grabs their attention first, they will be more likely to make a purchase decision. This will give you a huge boost in credibility by simply being at the top of their search results.
- Increased Traffic Volume
Another factor to consider is the amount of traffic your website receives compared to your current rank. Your website’s visitors directly affect your search engine ranking. 33% of internet users click on the first search result. 95% of people find what they need on page 1. Your SEO rank can have an impact on the quality of your business model as well as the number and quality of your visitors.
It is a self-perpetuating cycle. Your rankings will rise the longer your visitors spend on your site. It will also stay in the top 10 search engine lists for a longer time. You’re fine as long as your bounce rate is low and visitors stay on your site for an extended period of time, Google’s AI-based algorithms will detect that you provide value to people and will keep you at the top of the pile.
For some of the most popular keywords in the industry, a small business will not be able to compete. You have a very low chance of being the top result for “pet shop” if you are a small company. This will make you more competitive. This will reduce your reach and allow you to target people most likely to be your clients.
Targeting people within your local area will help you to boost your business.
- Customer Behavior
Knowing your target audience is one of the greatest challenges a company faces. This is one advantage of SEO: it gives entrepreneurs information about their consumers, allowing them to improve their awareness. By studying how search engines are used by your audience members, you can gain a unique insight that will allow you to tailor your digital marketing strategy to meet their needs.
Knowing your customer is key to success, just like in any business. Understanding the thoughts and needs of your customer will help you to fulfill their wishes and needs.
- It produces Results
In the past, it was believed that you cannot know the return-on-investment (ROI) from each marketing effort. Thus, you spread your marketing investments to get the results you want. SEO is a different story.
It produces your outcomes wherever it is most important. All the indicators mentioned above are almost immediately increased. Because you don’t have to wait for months or years to see your investment pay, it gives you some confidence in your decision-making. It is a huge benefit for everyone.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.