One of the most wasteful business processes is calling to remind people of an appointment or notify them of new offerings. With the ubiquity of text messaging, sending an automated short message service notification to alert, inform, and remind clients is easy, inexpensive, and profitable.
Professionals Turn to SMS API To Automate Reminders, Notifications, and Alerts
An SMS application programming interface offers one-way and two-way messaging options to start conversations or make announcements. Whether the API is used to initiate campaigns or confirm appointments, a single SMS gateway helps integrate messaging platforms and build entire campaigns.
Messaging capability isn’t limited to texting but also includes specific platforms such as Facebook Messenger, Instagram, Viber, and WhatsApp. SMS API is smoothly integrated into an existing tech stack and works with industry-leading customer relationship management tools.
Advantages of Automating Notifications, Reminders, and Alerts With SMS API
The ability to remind people of appointments or notify customers of sales over an automated platform saves companies time, increases revenues, and results in engaged clients. The open rate is far superior to any email campaign, and text messages go only to those who have authorized the communication, meaning they want to hear from you.
It is an ideal form of customer communication — ending processes that once took tremendous time for poor results — simply managed through an SMS gateway.
Common Use Cases for Automating Notifications, Reminders, and Alerts
Automated SMS reminders, notifications, and alerts vary across many uses, including notifying customers of shipped packages, reminding clients of appointments, mentioning the need to complete forms, or announcing new sales on items they have shopped for in the past.
A network of primary care providers might send SMS messages as appointment reminders to decrease costly missed appointments. In contrast, an online clothing company might announce a clearance sale on last season’s remaining inventory or remind a customer of an abandoned cart.
Implementing SMS API for Automated Messaging
Implementation of SMS API can be as simple as working from the dashboard only, or it can become a full integration with CRMs such as HubSpot, a Shopify platform, and a WordPress website, depending on the company’s needs. Integration can run as deep as a company requires.
Connecting with existing applications is as easy as a few clicks. An automated SMS campaign message is as straightforward as creating a rule, which then works with specific functions in other applications triggered throughout the customers’ journey. If the CRM indicates follow-up is necessary, SMS API can do so.
Best Practices for Automating Notifications, Reminders, and Alerts With SMS API
Automating messages to fit a customer’s journey requires knowing how that journey transpires, understanding decision points, and predicting anticipated timelines. A reminder might be sent on a specific schedule, for example, an abandoned cart reminder or a sales announcement.
A new automated message might require A/B testing to discover the most effective wording, decision points, and timelines for your SMS campaigns and SMS reminders.
SMS API Saves Time and Grows Income
Whether you intend to save time when sending customer reminders or implement completely new SMS campaigns, leveraging an SMS API is easy and effective. The increased open rate of SMS messages and the ability to target specific segments open up more effective pathways of communication.
Companies that utilize SMS API out-communicate their competitors, giving them a competitive advantage, no matter the purpose of the message.